TY  - BOOK
AU  - Alsop, Ronald J.
TI  - The 18 immutable laws of corporate reputation: : creating, protecting, and repairing your most valuable asset
SN  - 9780743236706
U1  - 659.2 ALS 
PY  - 2004///
CY  - New York
PB  - Free Press
KW  - Ronald Alsop
KW  - The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset
KW  - Wall Street journal book
KW  -  Corporate image.
KW  -  Brand name products -- Management.
KW  -  Corporations -- Public relations.
ER  -