@book{30577,
	author = {Chakravarti, Kalyan},
	title = {Strategic Management:},
	publisher = {Indian Insitiute of Technology},
	address = {Kharagpur},
	url = {http://video.snu.edu.in/index.php?id=4766&cat=Basic courses(Sem 1 and 2)&course=Strategic Management&url=Phase1_Video/122105024/lec08.mp4}
}