<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00659nam a22002177a 4500</leader>
  <controlfield tag="003">SNU</controlfield>
  <controlfield tag="005">20140830182801.0</controlfield>
  <controlfield tag="008">140830b        xxu||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9788120322097</subfield>
  </datafield>
  <datafield tag="028" ind1=" " ind2=" ">
    <subfield code="a">HCL</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.5 ALL</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Allen, Kathleen R.</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Bringing new technology to market</subfield>
    <subfield code="c">/ Kathleen R Allen</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Upper Saddle River, N.J.</subfield>
    <subfield code="b"> : Prentice Hall, </subfield>
    <subfield code="c">&#xA9;2003.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xv, 367 p.</subfield>
    <subfield code="b"> : ill. </subfield>
    <subfield code="c">; 25 cm.</subfield>
  </datafield>
  <datafield tag="655" ind1=" " ind2=" ">
    <subfield code="a">     High technology -- Marketing.     </subfield>
  </datafield>
  <datafield tag="655" ind1=" " ind2=" ">
    <subfield code="a">High technology industries.</subfield>
  </datafield>
  <datafield tag="655" ind1=" " ind2=" ">
    <subfield code="a">Bringing new technology to market</subfield>
  </datafield>
  <datafield tag="655" ind1=" " ind2=" ">
    <subfield code="a">Kathleen R Allen</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">HCL</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">33199</subfield>
    <subfield code="d">33199</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">SNUL</subfield>
    <subfield code="b">SNUL</subfield>
    <subfield code="d">2014-08-30</subfield>
    <subfield code="l">1</subfield>
    <subfield code="o">658.5 ALL</subfield>
    <subfield code="p">H11625</subfield>
    <subfield code="r">2018-09-22 00:00:00</subfield>
    <subfield code="s">2018-08-23</subfield>
    <subfield code="w">2014-08-30</subfield>
    <subfield code="y">HCL</subfield>
  </datafield>
</record>
