TY - BOOK AU - Allen, Kathleen R. TI - Bringing new technology to market SN - 9788120322097 U1 - 658.5 ALL PY - 2003/// CY - Upper Saddle River, N.J. PB - : Prentice Hall, KW - High technology -- Marketing. KW - High technology industries KW - Bringing new technology to market KW - Kathleen R Allen ER -