<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Marketing myths that are killing business</title>
    <subTitle>: the cure for death wish marketing</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Clancy, Kevin Shulman, Robert S.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority=""> Kevin J Clancy; Robert S Shulman</genre>
  <genre authority="">Marketing myths that are killing business : the cure for death wish marketing</genre>
  <genre authority="">Marketing</genre>
  <genre authority="">Success in business</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>McGraw-Hill</publisher>
    <dateIssued>1994</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxxv, 308 p. : ill. ; 23 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">/ Kevin Clancy</note>
  <classification authority="ddc">658.8 CLA</classification>
  <identifier type="isbn">9780070111240</identifier>
  <identifier type="">HCL</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">140903</recordCreationDate>
    <recordChangeDate encoding="iso8601">20140903220514.0</recordChangeDate>
  </recordInfo>
</mods>
