TY  - BOOK
AU  - Weitz, Barton A.
TI  - Handbook of marketing
SN  - 9781412921206
U1  - 658.8 WEI 
PY  - 2002///
CY  - London 
PB  - : SAGE
KW  - Management
KW  - Marketing
KW  - Marketing management
KW  -  Weitz,Barton A
KW  - and Handbook of marketing
ER  -