@book{35218,
	author = {"Chatterjee, Jayanta"},
	title = {Strategic Marketing - Contemporary Issues:},
	publisher = {Indian Insitiute of Technology},
	address = {Kanpur},
	url = {http://video.snu.edu.in/index.php?id=8519&cat=Management&course=Strategic Marketing - Contemporary Issues&url=Phase2_Video/110104055/mod01lec16.mp4}
}