@book{35405,
	author = {"Sahney, Sangeeta"},
	title = {Consumer Behaviour:},
	publisher = {Indian Insitiute of Technology},
	address = {Kharagpur},
	url = {http://video.snu.edu.in/index.php?id=8706&cat=Management&course=Consumer Behaviour&url=Phase2_Video/110105054/mod01lec05.mp4}
}