TY  - DATA
AU  - "Sahney, Sangeeta"
TI  - Consumer Behaviour: Market Segmentation and Positioning
CY  - Kharagpur
PB  - Indian Insitiute of Technology
KW  - Consumer Behaviour
KW  - Dr. Sangeeta Sahney
KW  - IIT Kharagpur
KW  - Management
KW  - Market Segmentation and Positioning
KW  - NPTEL
UR  - http://video.snu.edu.in/index.php?id=8706&cat=Management&course=Consumer Behaviour&url=Phase2_Video/110105054/mod01lec05.mp4
ER  -