@book{35413,
	author = {"Sahney, Sangeeta"},
	title = {Consumer Behaviour:},
	publisher = {Indian Insitiute of Technology},
	address = {Kharagpur},
	url = {http://video.snu.edu.in/index.php?id=8714&cat=Management&course=Consumer Behaviour&url=Phase2_Video/110105054/mod01lec13.mp4}
}