@book{35484,
	author = {"Srinivasan, R."},
	title = {Strategic Management:},
	publisher = {Indian Insitiute of Science},
	address = {Bangalore},
	url = {http://video.snu.edu.in/index.php?id=8785&cat=Management&course=Strategic Management&url=Phase2_Video/110108047/mod01lec04.mp4}
}