TY  - BOOK
AU  - Knight, Peter
TI  - The highly effective marketing plan
SN  - 9780273687863
U1  - 658.802 KNI 
PY  - 2004///
CY  - London ; New York
PB  -  : Pearson/Prentice Hall Business
KW  - Marketing Management
KW  - ;Marketing Planning
KW  - ; Management
KW  - ;Peter Knight
KW  - ; Pearson/Prentice Hall Business
ER  -