TY  - BOOK
AU  - Ganesan, Shankar.
TI  - Handbook of marketing and finance
SN  - 9781849802727
U1  - 658.8 GAN 
PY  - 2012///
CY  - Cheltenham, UK 
PB  - : Edward Elgar
KW  - Marketing
KW  - Business and Marketing
KW  - Finance
KW  -  Ganesan,Shankar
KW  - and Handbook of marketing and finance
ER  -