TY  - BOOK
AU  - Trout, Jack 
TI  - Trout on strategy : :capturing mindshare, conquering markets
SN  - 9780070587601
U1  - 658.4012TRO 
PY  - 2009///
CY  - New Delhi 
PB  - :TMH
KW  - Management
KW  - Marketing -- Management
KW  - Strategic planning
KW  - Success in business
KW  - Business & Economics -- Strategic Planning
KW  - Jack Trout
KW  - and Trout on strategy capturing mindshare, conquering markets
ER  -