TY  - BOOK
AU  - London, Ted, 
TI  - Next generation business strategies for the base of the pyramid : : new approaches for building mutual value
SN  - 9788131763117
U1  - 658.4012LON 
PY  - 2011///
CY  -  New.Jersey . 
PB  - :Pearson Education 
KW  - Management
KW  - Strategic planning
KW  - Organizational effectiveness
KW  - Soziale Verantwortung
KW  - Ted London
KW  - and Next generation business strategies for the base of the pyramid : new approaches for building mutual value
ER  -