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  <titleInfo>
    <title>Marketing theory</title>
    <subTitle>:a student text</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Baker, Michael John</namePart>
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  <typeOfResource>text</typeOfResource>
  <genre authority="">Management </genre>
  <genre authority="">Marketing.</genre>
  <genre authority="">Consumer Behaviour</genre>
  <genre authority="">Market Sagement </genre>
  <genre authority="">Michael J Baker </genre>
  <genre authority="">and Marketing theory a student text</genre>
  <originInfo>
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    <place>
      <placeTerm type="text">London</placeTerm>
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    <publisher>: Business Press</publisher>
    <dateIssued>2000</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>vi, 314p.  ; 25 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">/ Michael J Baker </note>
  <classification authority="ddc">658.800BAK</classification>
  <identifier type="isbn">1861525931</identifier>
  <identifier type="">:Global Alliance Book Distributors  :A-312  Nanad Nikunj Meerut Road Ghaziabad </identifier>
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