TY  - BOOK
AU  - Baker, Michael John
TI  - Marketing theory : :a student text
SN  - 1861525931
U1  - 658.800BAK 
PY  - 2000///
CY  - London 
PB  - : Business Press, 
KW  - Management
KW  - Marketing
KW  - Consumer Behaviour
KW  - Market Sagement
KW  - Michael J Baker
KW  - and Marketing theory a student text
ER  -