TY  - BOOK
AU  - Rodgers, F.G. ; Shook, Robert L.
TI  - The IBM Way: Insights into the World's Most Successful Marketing Organization
U1  - 338.761004 ROD 
PY  - 1986///
CY  - New York 
PB  -  Harper & Row
KW  - International Business Machines Corporation
KW  - Computers -- Marketing -- Case studies
ER  -