TY  - BOOK
AU  - Kapferer, Jean-noel
TI  - Strategic Brand Management: : New Approaches to Creating and Evaluating Brand Equity
U1  - 658.827 KAP 
PY  - 1992///
CY  - London
PB  - ; Global Business Press
KW  - Strategic Brand Management
KW  - Brand Management
KW  - Brand Equity
KW  - Jean-noel Kapferer
ER  -