TY - BOOK AU - Chakravarthy, Battula Kalyana; TI - Innovation by design : :lessons from post box design & development SN - 9788132209003 U1 - 658.5752CHA PY - 2013/// CY - New York PB - : Springer KW - Management KW - Innovation/Technology Management KW - Industrial design KW - Product design KW - Engineering design KW - Battula Kalyana Chakravarthy KW - and Innovation by design : lessons from post box design & development ER -