TY  - BOOK
AU  - Baines, Paul, 
TI  - Marketing
SN  - 9780198079446
U1  - 658.8BAI 
PY  - 2013///
CY  - New Delhi 
PB  - :Oxford University Press. 
KW  - Management
KW  - Marketing
KW  - Relational Marketing
KW  - Marketing Management
KW  - Paul Baines
KW  - and Marketing
ER  -