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  <titleInfo>
    <title>Marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Etzel, Michael J. Stanton, William J Walker, Bruce J.; pandit, Ajay</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <typeOfResource>text</typeOfResource>
  <genre authority="">Management </genre>
  <genre authority="">Marketing.</genre>
  <genre authority="">Mercadeo.</genre>
  <genre authority="">Product Planning and Development </genre>
  <genre authority="">market Research &amp; market Information </genre>
  <genre authority="">Michael J Etzel</genre>
  <genre authority="">and Marketing</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>:Tata Mc graw Hill Publication</publisher>
    <dateIssued>2011</dateIssued>
    <edition>14th ed. </edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxiv, 880p.  24cm. </extent>
  </physicalDescription>
  <note type="statement of responsibility">/ Michael J Etzel[ at al ] </note>
  <classification authority="ddc">658.8ETZ</classification>
  <identifier type="isbn">9780070151567</identifier>
  <identifier type="">:S R Book Distributors  :12, Satyam Enclave Tajab Mill Compound New Kot Gaon G T Road Ghaziabad </identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">141201</recordCreationDate>
    <recordChangeDate encoding="iso8601">20141201153808.0</recordChangeDate>
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