TY  - BOOK
AU  - Etzel, Michael J.
TI  - Marketing
SN  - 9780070151567
U1  - 658.8ETZ 
PY  - 2011///
CY  - New Delhi
PB  - :Tata Mc graw Hill Publication 
KW  - Management
KW  - Marketing
KW  - Mercadeo
KW  - Product Planning and Development
KW  - market Research & market Information
KW  - Michael J Etzel
KW  - and Marketing
ER  -