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  <titleInfo>
    <title>Principles of marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Kurtz, David L  Boone, Louis E</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <typeOfResource>text</typeOfResource>
  <genre authority="">Management </genre>
  <genre authority="">Marketing Management </genre>
  <genre authority="">Markeing </genre>
  <genre authority="">Marketilng Environment </genre>
  <genre authority="">Cosumer Behaviour </genre>
  <genre authority="">David L Kurtz</genre>
  <genre authority="">and Principles of marketing</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
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    <place>
      <placeTerm type="text">New Delhi</placeTerm>
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    <publisher>:Cengage Learning</publisher>
    <dateIssued>2011</dateIssued>
    <edition>12th ed. </edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xiix, 655p.  i-18.  24cm. </extent>
  </physicalDescription>
  <note type="statement of responsibility">/ David L Kurtz. &amp; Louis  E Boone </note>
  <classification authority="ddc">658.8KUR</classification>
  <identifier type="isbn">9788131502938</identifier>
  <identifier type="">:S R Book Distributors  :12, Satyam Enclave Tajab Mill Compound New Kot Gaon G T Road Ghaziabad </identifier>
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