TY  - BOOK
AU  - Kurtz, David L 
TI  - Principles of marketing
SN  - 9788131502938
U1  - 658.8KUR 
PY  - 2011///
CY  - New Delhi
PB  - :Cengage Learning 
KW  - Management
KW  - Marketing Management
KW  - Markeing
KW  - Marketilng Environment
KW  - Cosumer Behaviour
KW  - David L Kurtz
KW  - and Principles of marketing
ER  -