TY  - BOOK
AU  - Schiffman, Leon G.
TI  - Consumer behavior
SN  - 9789332537644
U1  - 658.8342SCH 
PY  - 2015///
CY  - New Delhi
PB  - :Pearson Education 
KW  - Management
KW  - Marketing
KW  - Motivation research (Marketing)
KW  - Consumer
KW  - Leon G Schiffman
KW  - and Consumer Behaviour
ER  -