TY  - BOOK
AU  - Ramaswamy, V S 
TI  - Marketing management
SN  - 9780230637290
U1  - 658.8RAM 
PY  - 2009///
CY  - New Delhi
PB  - :Macmillan India 
KW  - Management
KW  - Marketing
KW  - Strategisch management
KW  - Marketing -- Management
KW  - V S Ramaswamy & S Knamakumari
KW  - and Marketing management
ER  -