TY  - BOOK
AU  - Goffin, Keith
TI  - Identifying hidden needs : : creating breakthrough products
SN  - 9780230219762
U1  - 658.83 GOF 
PY  - 2010///
CY  - New York 
PB  - : Palgrave Macmillan
KW  - Management
KW  - New products -- Marketing
KW  - Strategic planning
KW  - Produktentwicklung
KW  - Innovation
KW  - Keith Goffin; Fred Lemke; Ursula Koners
KW  - and Identifying hidden needs : creating breakthrough products
ER  -