TY  - BOOK
AU  - Keller, Kevin Lane
TI  - Strategic brand management : : building, measuring and managing brand equity
SN  - 9789332542204
U1  - 658.827 KEL 
PY  - 2013///
CY  - New Delhi
PB  - :Person Education
KW  - Management
KW  - ;Product management
KW  - ;Brand name products
KW  - ;Strategic brand management : building, measuring and managing brand equity
KW  - ;Kevin Lane Keller
ER  -