TY  - BOOK
AU  - Caldwell, Leigh
TI  - The psychology of price: : how to use price to increase demand, profit and customer satisfaction
SN  - 9788184957686
U1  - 658.815 CAL 
PY  - 2015///
CY  - New Delhi
PB  - Jaico Publishing House 
KW  - Management
KW  - Demand & Supply
KW  - Supply Chain Management
KW  - Customer Satisfaction
KW  - Leigh Caldwell
KW  - and The psychology of price : how to use price to increase demand, profit and customer satisfaction
ER  -