The new strategic brand management
advanced insights and strategic thinking
Kapferer, Jean-Noël
creator
text
Management
Brand name products -- Management.
Brand name products -- Management.
Business & Economics - Marketing -- Research.
Jean-Noël Kapferer
and The new strategic brand management : advanced insights and strategic thinking
xxu
London
: Kogan Page
2015
5th ed.
monographic
eng
xviii, 492p 24cm.
/ Jean-Noël Kapferer
658.8343 KAP
9780749465155
:Researcho Books & Periodicals Pvt. Ltd. :4735/22 2nd Floor Prakash Deep Building ( Near Delhi Medical Association ) Ansari Road Darya Ganj New Delhi
:Researcho Books & Periodicals Pvt. Ltd. :4735/22 2nd Floor Prakash Deep Building ( Near Delhi Medical Association ) Ansari Road Darya Ganj New Delhi
160317
20160527122830.0