TY  - BOOK
AU  - Kapferer, Jean-Noël
TI  - The new strategic brand management :  advanced insights and strategic thinking
SN  - 9780749465155
U1  - 658.8343 KAP 
PY  - 2015///
CY  - London
PB  - : Kogan Page, 
KW  - Management
KW  -  Brand name products -- Management
KW  - Business & Economics - Marketing -- Research
KW  - Jean-Noël Kapferer
KW  - and The new strategic brand management : advanced insights and strategic thinking
ER  -