TY  - BOOK
AU  - Belch, George E 
TI  - Advertising and  Promotion,: :An Integrated Marketing Communication Perspective 
SN  - 9781259026850
U1  - 659.144 BEL 
PY  - 2015///
CY  - New Delhi
PB  - :MGH 
KW  - Management
KW  - Advertising & public relations
KW  -  Internet advertising
KW  - Advertising
KW  - Interactive multimedia
KW  - Belch, George E ,Belch, Michael A  Purani , Keyoor
KW  - and Advertising and  Promotion,:An Integrated Marketing Communication Perspective
ER  -