TY  - BOOK
AU  - : Erwin, Kim, 
TI  -  Communicating the new : : methods to shape and accelerate innovation
SN  - 9781118394175
U1  - 658.45 ERW 
PY  - 2014///
CY  - New Jersey 
PB  - : Wiley
KW  - Management
KW  - New products
KW  - Communication in marketing
KW  - Business communication
KW  - Kim Erwin
KW  - and Communicating the new : methods to shape and accelerate innovation
ER  -