TY - BOOK AU - Eyal, Nir TI - Hooked : : How to Build Habit-forming Products SN - 9780241184837 U1 - 658.575 EYA PY - 2014/// CY - New York PB - : Portfolio/Penguin, KW - Mangement KW - New products KW - Consumer behavior KW - Consumers' preferences KW - Nir Eyal KW - and Hooked : how to build habit-forming products ER -