TY  - BOOK
AU  - Bhaskaran, Poornima
ED  - ; Sankethi, Ashok R
TI  - Kay's Book of MR: : Market Research Case Studies
SN  - 978CDSkay
CY  - Chennai
PB  - : Kaybase
KW  - Kaybase
KW  - Kay's Book of MR
KW  - Market Research Case Studies
ER  -