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  <titleInfo>
    <title>Product development</title>
    <subTitle>: a structured approach to consumer product development, design, and manufacture</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Mital, Anil Desai, Anoop  Mital, Aashi Subramanian, Anand</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <typeOfResource>text</typeOfResource>
  <genre authority="">Management </genre>
  <genre authority=""> New products -- Management.</genre>
  <genre authority="">Product design.</genre>
  <genre authority="">New products -- Marketing.</genre>
  <genre authority="">Anil Mital</genre>
  <genre authority="">and Product development : a structured approach to consumer product development, design, and manufacture</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Amsterdam USA</placeTerm>
    </place>
    <publisher> : Elsevier</publisher>
    <dateIssued>2014</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xvi, 522p.   24cm. </extent>
  </physicalDescription>
  <note type="statement of responsibility">/ Anil Mital [ at al] </note>
  <classification authority="ddc">658.575 MIT</classification>
  <identifier type="isbn">9780127999456</identifier>
  <identifier type="">:Brijwasi Book Distributors  :H-87, Lalita park Laxmi Nagar Delhi 110092</identifier>
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