TY - BOOK AU - Mital, Anil TI - Product development : : a structured approach to consumer product development, design, and manufacture SN - 9780127999456 U1 - 658.575 MIT PY - 2014/// CY - Amsterdam USA PB - : Elsevier, KW - Management KW - New products -- Management KW - Product design KW - New products -- Marketing KW - Anil Mital KW - and Product development : a structured approach to consumer product development, design, and manufacture ER -