TY - BOOK AU - Pine, B. Joseph TI - Do you want to keep your customers forever? SN - 9781422140277 U1 - 658.812 PIN PY - 2009/// CY - Boston, Mass. PB - : Harvard Business Press, KW - Management KW - Customer equity KW - Customer loyalty KW - Customer services KW - B Joseph Pine; Don Peppers; Martha Rogers KW - and Do you want to keep your customers forever? ER -