TY  - BOOK
AU  - Harvad Business School 
TI  - Harvard Business Essentials : :Marketer's toolkit : the 10 strategies you need to succeed
SN  - 9781591397625
U1  - 658.802 HAR 
PY  - 2006///
CY  - Boston, Mass. 
PB  - : Harvard Business School Press, 
KW  - Management
KW  - Marketing -- Handbooks
KW  - Strategic planning -- Handbooks,
KW  - Marketing
KW  - Harvard Business School
KW  - and Harvard business essentials : marketer's toolkit : the 10 strategies you need to succeed
ER  -