TY  - BOOK
AU  -  Hirshberg, Jerry, 
TI  - The creative priority : : Putting Innovation to work in your Business
SN  - 9780887309601
U1  - 658.5 HIR 
PY  - 1999///
CY  - New York 
PB  - : HarperBusiness, 
KW  - Management
KW  -  Product management
KW  - Marketing -- Management
KW  - Creative ability in business
KW  - Jerry Hirshberg
KW  - and The creative priority : putting innovation to work in your business
ER  -