TY - BOOK AU - Clow, Kenneth E. TI - Cases in Marketing Management SN - 9788132110194 U1 - 658.8 CLO PY - 2012/// CY - California PB - : SAGE, KW - Management KW - Marketing -- Management -- Case studies KW - Marketing -- Management KW - Marketing management -- case studies KW - Kenneth E Clow; Donald Baack KW - and Cases in marketing management ER -