<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01159nam a22002177a 4500</leader>
  <controlfield tag="005">20180523140454.0</controlfield>
  <controlfield tag="008">180523b        xxu||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9789332511170</subfield>
  </datafield>
  <datafield tag="028" ind1=" " ind2=" ">
    <subfield code="a">Variety Books Publishers Distributors</subfield>
    <subfield code="b">:2/22, Ansari Road, New Delhi</subfield>
    <subfield code="c">IM1705</subfield>
    <subfield code="d">02/05/2018</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.872 CHA</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Dave Chaffey.</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">E-business and e-commerce management </subfield>
    <subfield code="b">: strategy, implementation and practice.</subfield>
    <subfield code="c">/ Dave Chaffey.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Harlow, England </subfield>
    <subfield code="b">: FT Prentice Hall</subfield>
    <subfield code="c">, 2009.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxx,733p.</subfield>
    <subfield code="c">:24cm.</subfield>
  </datafield>
  <datafield tag="365" ind1=" " ind2=" ">
    <subfield code="b">849</subfield>
  </datafield>
  <datafield tag="505" ind1=" " ind2=" ">
    <subfield code="a">Introducing to e-business and e-commerce --
E-commerce fundamentals --
E-business infrastructure --
E-environment --
E-business strategy --
Supply chain management --
E-procurement --
E-marketing --
Customer relationship management --
Change management --
Analysis and design --
Implementation and maintenance.</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.</subfield>
  </datafield>
  <datafield tag="655" ind1=" " ind2=" ">
    <subfield code="a">Management.</subfield>
    <subfield code="b">Business enterprises</subfield>
    <subfield code="b">Electronic commerce.</subfield>
    <subfield code="b">E-commerce.</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Dave Chaffey.</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BOOK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">49401</subfield>
    <subfield code="d">49401</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">1</subfield>
    <subfield code="a">SNUL</subfield>
    <subfield code="b">SNUL</subfield>
    <subfield code="d">2018-05-23</subfield>
    <subfield code="g">849.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.872 CHA</subfield>
    <subfield code="p">25120</subfield>
    <subfield code="r">2018-05-23 00:00:00</subfield>
    <subfield code="w">2018-05-23</subfield>
    <subfield code="y">BOOK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">SNUL</subfield>
    <subfield code="b">SNUL</subfield>
    <subfield code="d">2018-05-23</subfield>
    <subfield code="g">849.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.872 CHA</subfield>
    <subfield code="p">25121</subfield>
    <subfield code="r">2018-05-23 00:00:00</subfield>
    <subfield code="w">2018-05-23</subfield>
    <subfield code="y">BOOK</subfield>
  </datafield>
</record>
