: strategy, implementation and practice Dave Chaffey. creator Dave Chaffey. text Management.-Business enterprises-Electronic commerce.-E-commerce. xxu Harlow, England : FT Prentice Hall , 2009 monographic eng

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xxx,733p. :24cm. This volume covers business models, theoretical tools and international aspects of e-business and e-commerce. Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance. / Dave Chaffey. 658.872 CHA 9789332511170 Variety Books Publishers Distributors :2/22, Ansari Road, New Delhi 180523 20180523140454.0