TY  - BOOK
AU  - Dave Chaffey.
AU  - Dave Chaffey.
TI  - E-business and e-commerce management : : strategy, implementation and practice
SN  - 9789332511170
U1  - 658.872 CHA 
PY  - 2009///
CY  - Harlow, England 
PB  - : FT Prentice Hall
KW  - Management
KW  - Business enterprises
KW  - Electronic commerce
KW  - E-commerce
N1  - Introducing to e-business and e-commerce --
E-commerce fundamentals --
E-business infrastructure --
E-environment --
E-business strategy --
Supply chain management --
E-procurement --
E-marketing --
Customer relationship management --
Change management --
Analysis and design --
Implementation and maintenance
N2  - This volume covers business models, theoretical tools and international aspects of e-business and e-commerce
ER  -