02307nam a22002297a 4500 20180601122626.0 180601b xxu||||| |||| 00| 0 eng d 9780415219730 International Book Distributors ;Flat No.17,Prakash Apartments ,5 Ansari Road ,Daryaganj New Delhi-110002 ;112268 ;18/05/2018 658.834082 CAT Miriam Catterall ; Pauline Maclaran ; Lorna Stevens Marketing and feminism : current issues and research /Miriam Catterall; Pauline Maclaran; Lorna Stevens London : Routledge , ©2000. xiv, 282 p. ; 23 cm. Routledge interpretive marketing research series Introduction Miriam Catterall, Pauline Maclaran and Lorna Stevens Part 1 Feminist Perspectives on Marketing Theory Marketing and Feminists: Past Associations and Futures Involvements Linda Scott; Women's Contribution to the Development of Marketing Thought Barbara Stern; Big Women in Marketing Organisations Danusia Malina; Services Marketing: Feminist Reflections on Servicescape Helen Hill and Ruth Schmidt; Gender in Marketing Communications and Information Technology Alladi Venkatesh; Feminist Perspectives on Green Marketing Susan Dobscha Section 2 Feminist Experiences on Marketing Practice Gender Boundaries in Marketing Practice Lisa Penaloza; The Consumer as Female: Multi-cultural Marketing Experiences Janeen Arnold Costa Women's Experiences of Marketing Communications Stephanie O'Donohue; Reading Rabotnitsa: Gender in a Socialist Economy Natalia Tolstikova; Ecriture Feminine: Autobiography, Shopping and Consumption Stephen Brown and Hope Schau; Marginalised by Marketing Theory: Race, Sexuality, Class and Poverty Eileen Fischer; The Dark Side of Female Consumption Helen Woodruffe Conclusion: Marketing and Feminism: Engagements and Disengagements Miriam Catterall, Pauline Maclaren and Lorna Stevens. The best of current scholarship on feminist perspectives in marketing. Through stimulating and challenging discussions, this book highlights assumptions about women and gender in marketing theory and practice Management Marketing Women consumers Miriam Catterall; Pauline Maclaran; Lorna Stevens BOOK 49465 49465 0 0 ddc 0 1 SNUL SNUL 2018-06-01 4549.00 0 658.834082 CAT 25179 2018-06-01 00:00:00 2018-06-01 BOOK