: current issues and research Miriam Catterall ; Pauline Maclaran ; Lorna Stevens creator Miriam Catterall; Pauline Maclaran; Lorna Stevens text Marketing-Women consumers xxu London : Routledge , ©2000 monographic eng

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xiv, 282 p. ; 23 cm. The best of current scholarship on feminist perspectives in marketing. Through stimulating and challenging discussions, this book highlights assumptions about women and gender in marketing theory and practice Introduction Miriam Catterall, Pauline Maclaran and Lorna Stevens Part 1 Feminist Perspectives on Marketing Theory Marketing and Feminists: Past Associations and Futures Involvements Linda Scott; Women's Contribution to the Development of Marketing Thought Barbara Stern; Big Women in Marketing Organisations Danusia Malina; Services Marketing: Feminist Reflections on Servicescape Helen Hill and Ruth Schmidt; Gender in Marketing Communications and Information Technology Alladi Venkatesh; Feminist Perspectives on Green Marketing Susan Dobscha Section 2 Feminist Experiences on Marketing Practice Gender Boundaries in Marketing Practice Lisa Penaloza; The Consumer as Female: Multi-cultural Marketing Experiences Janeen Arnold Costa Women's Experiences of Marketing Communications Stephanie O'Donohue; Reading Rabotnitsa: Gender in a Socialist Economy Natalia Tolstikova; Ecriture Feminine: Autobiography, Shopping and Consumption Stephen Brown and Hope Schau; Marginalised by Marketing Theory: Race, Sexuality, Class and Poverty Eileen Fischer; The Dark Side of Female Consumption Helen Woodruffe Conclusion: Marketing and Feminism: Engagements and Disengagements Miriam Catterall, Pauline Maclaren and Lorna Stevens. /Miriam Catterall; Pauline Maclaran; Lorna Stevens Management 658.834082 CAT 9780415219730 International Book Distributors ;Flat No.17,Prakash Apartments ,5 Ansari Road ,Daryaganj New Delhi-110002 180601 20180601122626.0