TY  - BOOK
AU  - Miriam Catterall
AU  - Miriam Catterall; Pauline Maclaran; Lorna Stevens
TI  - Marketing and feminism:  : current issues and research
T2  - Routledge interpretive marketing research series
SN  - 9780415219730
U1  - 658.834082 CAT 
PY  - 2000///
CY  - London 
PB  - : Routledge
KW  - Management
KW  - Marketing
KW  - Women consumers
N1  - Introduction Miriam Catterall, Pauline Maclaran and Lorna Stevens Part 1 Feminist Perspectives on Marketing Theory Marketing and Feminists: Past Associations and Futures Involvements Linda Scott; Women's Contribution to the Development of Marketing Thought Barbara Stern; Big Women in Marketing Organisations Danusia Malina; Services Marketing: Feminist Reflections on Servicescape Helen Hill and Ruth Schmidt; Gender in Marketing Communications and Information Technology Alladi Venkatesh; Feminist Perspectives on Green Marketing Susan Dobscha Section 2 Feminist Experiences on Marketing Practice Gender Boundaries in Marketing Practice Lisa Penaloza; The Consumer as Female: Multi-cultural Marketing Experiences Janeen Arnold Costa Women's Experiences of Marketing Communications Stephanie O'Donohue; Reading Rabotnitsa: Gender in a Socialist Economy Natalia Tolstikova; Ecriture Feminine: Autobiography, Shopping and Consumption Stephen Brown and Hope Schau; Marginalised by Marketing Theory: Race, Sexuality, Class and Poverty Eileen Fischer; The Dark Side of Female Consumption Helen Woodruffe Conclusion: Marketing and Feminism: Engagements and Disengagements Miriam Catterall, Pauline Maclaren and Lorna Stevens
N2  - The best of current scholarship on feminist perspectives in marketing. Through stimulating and challenging discussions, this book highlights assumptions about women and gender in marketing theory and practice
ER  -