01866nam a22002177a 4500 20181205153534.0 181113b xxu||||| |||| 00| 0 eng d 9788132117919 Atlantic Publishers & Distributors (P)Ltd. ;7/22,Ansari Road,Daryaganj ,New Delhi-110002 ;1085421 ;01/11/2018 346.73048 RYD Rodney D Ryder; Rodney D Ryder; Ashwin Madhavan Intellectual Property and Business : the Power of Intangible Assets. /Rodney D Ryder; Ashwin Madhavan Los Angeles : SAGE Publications , 2014. 319 pages ;22 cm. 625 Cover; Contents; Preface; Acknowledgments; 1 -- The Intangible Landscape-Understanding Core Concepts; 2 -- Intellectual Property Approaches and Strategies; 3 -- Intellectual Property-Defending Position; 4 -- Intellectual Asset Management; 5 -- Brand Protection and Management; 6 -- Intellectual Property Risk Management; 7 -- Intellectual Property Licensing; 8 -- Franchising-Understanding the Mechanism; 9 -- Royalty and Intellectual Property; 10 -- Intellectual Property Valuation; Glossary; Index; About the Authors. Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business. The book aims to provide a basic understanding of various forms of IP that business organ. Economics LAW -- Administrative Law & Regulatory Practice. Intellectual property BOOK 50389 50389 0 0 ddc 0 1 SNUL SNUL 2018-11-13 625.00 0 346.73048 RYD 25788 2023-01-25 00:00:00 2018-11-13 BOOK 0 0 ddc 0 0 SNUL SNUL 2018-11-13 625.00 3 5 346.73048 RYD 25790 2023-04-29 00:00:00 2023-04-08 2018-11-13 BOOK 0 0 ddc 0 0 SNUL SNUL 2018-11-13 625.00 0 346.73048 RYD 25791 2023-02-23 00:00:00 2018-11-13 BOOK 0 0 ddc 0 0 SNUL SNUL 2018-11-13 625.00 0 346.73048 RYD 25792 2022-04-27 00:00:00 2018-11-13 BOOK 0 0 ddc 0 0 SNUL SNUL 2018-11-13 625.00 1 346.73048 RYD 25789 2023-05-09 00:00:00 2023-04-27 2018-11-13 BOOK