01857nam a22002297a 4500 20181126155000.0 181114b xxu||||| |||| 00| 0 eng d 9780072510249 Variety Books Publishers Distributors ;B-10,Street No-2,West Vinod Nagar New Delhi-1100092 ;IM2255 ;06/11/2018 658.84 RAY Jeffrey F Rayport ; Bernard J Jaworski Introduction to e-commerce /Jeffrey F Rayport; Bernard J Jaworski Boston : McGraw-Hill/Irwin marketspaceU , ©2002. xxxviii, 664 pages : illustrations ; 27 cm. 1786 McGraw-Hill/Irwin/marketspaceU series in e-commerce McGraw-Hill/marketspaceU "Mission Statement" 1. A Framework for E-Commerce -- pt. I. The Basic Technology of the Internet and the Web. 2. Introduction to the Web and Internet. 3. The Basics of Doing Business on the Internet -- pt. II. Strategy Formulation for New-Economy Firms. 4. Framing Market Opportunity. 5. Business Models. 6. Customer Interface. 7. Market Communications and Branding. 8. Strategy Implementation. 9. Metrics -- pt. III. Technology Infrastructure. 10. B2B Grows Up. 11. Collaborative Commerce -- pt. IV. Capital Infrastructure. 12. Early-Stage Business Development: Human and Financial Capital. 13. Working with Funders -- pt. V. Media Infrastructure. 14. Media Transformation. 15. The Future of Media Usage. This text offers a foundation in conducting business in the New Economy. It focuses on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues and capital infrastructure in order to make effective decisions. Management Electronic commerce. Internet marketing BOOK 50401 50401 0 0 ddc 0 0 SNUL SNUL 2018-11-14 1786.00 0 658.84 RAY 25804 2018-11-14 00:00:00 2018-11-14 BOOK